{"title":"New Apparel","description":null,"products":[{"product_id":"waterski-season-pfd-tee","title":"Waterski Season PFD Tee","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e100% Cotton. 69% Float Resistant. 420% Shirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pit Viper","offers":[{"title":"XS","offer_id":40403313492062,"sku":"N-TU-WTRSPFD-XS","price":39.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":40403313524830,"sku":"N-TU-WTRSPFD-S","price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40403313557598,"sku":"N-TU-WTRSPFD-M","price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40403313590366,"sku":"N-TU-WTRSPFD-L","price":39.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":40403313623134,"sku":"N-TU-WTRSPFD-XL","price":39.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":40403313655902,"sku":"N-TU-WTRSPFD-XXL","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7770\/files\/pfd-tee-frnt.png?v=1746477899"},{"product_id":"fuck-golf-tee","title":"Fuck Golf Tee","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e100% cotton. 100% preshrunk. 100% better than every tee you already own.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pit Viper","offers":[{"title":"XS","offer_id":40403313688670,"sku":"N-TU-FCKGOLF-XS","price":34.69,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":40403313721438,"sku":"N-TU-FCKGOLF-S","price":34.69,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40403313754206,"sku":"N-TU-FCKGOLF-M","price":34.69,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40403313786974,"sku":"N-TU-FCKGOLF-L","price":34.69,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":40403313819742,"sku":"N-TU-FCKGOLF-XL","price":34.69,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":40403313852510,"sku":"N-TU-FCKGOLF-XXL","price":34.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7770\/files\/fuckgoldteeRESIZED.jpg?v=1737554271"},{"product_id":"womens-italo-cycling-bib","title":"Women's Italo Cycling Bib","description":"\u003cp\u003eNicer kit than you would expect from us. If you've bought one from us before, expect improvements. Flatter stitching, nicer chamois, a seriously nice kit that even our snobby president said was comfortable in his 12 hour race this last weekend. Nice work, \u003ca href=\"https:\/\/theheavypedal.com\/\" target=\"_blank\" style=\"color:#ff00dd; text-decoration: underline; text-decoration-color:#ff00dd;\" title=\"Heavy Pedal\" rel=\"noopener noreferrer\"\u003eheavy pedal\u003c\/a\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pit Viper","offers":[{"title":"XS","offer_id":40403314966622,"sku":"N-BW-BIBITLO-XS","price":106.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":40403314999390,"sku":"N-BW-BIBITLO-S","price":106.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":40403315032158,"sku":"N-BW-BIBITLO-M","price":106.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":40403315064926,"sku":"N-BW-BIBITLO-L","price":106.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":40403315097694,"sku":"N-BW-BIBITLO-XL","price":106.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":40403315130462,"sku":"N-BW-BIBITLO-XXL","price":106.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7770\/files\/womens-italo-bib-2.png?v=1746551499"},{"product_id":"the-pv-racing-3-cans-bag","title":"The PV Racing 3 Cans Bag","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe 3 Cans Safety Fade Bag is your ticket to a functional waist pack. This high quality pack will make you wonder how you ever carried 3 beers around before.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDimensions: 8 x 5 x 2\"\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVolume: 2L\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pit Viper","offers":[{"title":"Default Title","offer_id":40925157359710,"sku":"N-OU-CANFANY-PVRCNG","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7770\/files\/3cansracingbag_0002_PVracing3canFront.jpg?v=1737554361"},{"product_id":"artificial-groomer-bucket-hat-o-s","title":"Artificial Groomer Bucket Hat","description":"\u003cp\u003eSkiing is hard, but groomers make it easy. 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The Snowmachine Windshirt is made to keep the wind off and resist water so you can spend less time complaining about the weather and more time telling people you’re the best skier on the mountain.\u003c\/p\u003e","brand":"Pit Viper","offers":[{"title":"XS","offer_id":41085286187102,"sku":"N-TU-SNMCHWS-XS","price":69.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":41085286318174,"sku":"N-TU-SNMCHWS-S","price":69.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":41085286416478,"sku":"N-TU-SNMCHWS-M","price":69.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":41085286547550,"sku":"N-TU-SNMCHWS-L","price":69.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":41085286645854,"sku":"N-TU-SNMCHWS-XL","price":69.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":41085286711390,"sku":"N-TU-SNMCHWS-XXL","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0185\/7770\/files\/snowmchn-windshirt-frnt.png?v=1746550073"},{"product_id":"snowmachine-groomer","title":"Snowmachine Groomer","description":"\u003cp\u003eSkiing is hard, but groomers make it easy. 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